A BOLD NEW BRAND FOR A FRONTIER VC.
DIFFERENTLY
The Challenge
Serious credentials. A brand that didn't show them.
Dr. Ariane Tom had the track record, the portfolio, and the vision. A Stanford-trained neuroengineer backing the next generation of cognitive infrastructure. But the brand, website, and investor materials weren't communicating any of it.
In the world of venture capital, credibility is everything. Kaleida needed an identity and presence as sharp and distinctive as the science they were investing in.
The Solution
An identity as sharp as the investment thesis.
We designed Kaleida Capital's full visual identity from scratch, building a brand that reflected the precision and ambition of a firm investing in the frontiers of human cognition. We then designed and built a new website to bring the identity to life online.
We also redesigned the investment deck from the ground up and consulted on the content, ensuring it landed with the right kind of authority. The result was a brand that made people stop and take notice. Dr. Tom began receiving compliments across her network, with Kaleida standing out as a distinctly different presence in the VC space.
THE NUMBERS
SPEAK FOR
THEMSELVES.
- Full visual identity designed from scratch to reflect the precision and ambition of a frontier VC firm
- New website designed and built to bring the Kaleida brand to life online
- Investment deck fully redesigned with a fresh and distinctive visual direction
- Deck content consulted on and refined for investor audiences
- Brand immediately received widespread recognition and compliments across Dr. Tom's network
- Kaleida now stands out as a distinctly different presence in the VC space
LET'S BUILD SOMETHING
THAT ACTUALLY WORKS.
LET'S TALK
MEET SQUISHY LITTLE WEBSITES
Need a website that looks great
and converts even better?
That's our other little agency.
