FROM TAP HR TO HAYLO HR. A BOLD NEW IDENTITY.
DIFFERENTLY
The Challenge
A good business. A brand that didn't show it.
Tap HR had the expertise and the clients, but their brand wasn't doing justice to either. As the business evolved, it became clear that a new name, a new identity, and a unified presence were needed to reflect who they truly were and where they were going.
They needed a trusted partner to lead that transformation from the ground up.
The Solution
A bright new identity for a people-first brand.
We partnered with Tap HR to reposition and rename the business, creating a new identity that became Haylo HR. The rebrand included a fresh logo, updated colour palette, and comprehensive brand guidelines that reflected the company's values and tone of voice.
We reworked their website to align with the new brand and provided a suite of assets for social media to ensure consistency across all channels. We also refreshed their existing marketing collateral for events, helping them show up with confidence and clarity in every setting.
THE NUMBERS
SPEAK FOR
THEMSELVES.
- 1 new name: full rebrand from Tap HR to Haylo HR, reflecting a clearer purpose and personality
- 20+ brand assets delivered across social, web, and events for a consistent visual identity
- 100% brand transformation: logo, colour palette, messaging and marketing collateral
- 5 brand pillars defined: clear values and tone of voice anchoring Haylo HR across all channels
- Website reworked to align fully with the new brand identity
- Marketing collateral refreshed for events to ensure confidence and consistency
LET'S BUILD SOMETHING
THAT ACTUALLY WORKS.
LET'S TALK
MEET SQUISHY LITTLE WEBSITES
Need a website that looks great
and converts even better?
That's our other little agency.
